Statewide Stats for New York

New York State Association of REALTORS®The New York State Association of REALTORS® (NYSAR) and 10K Research and Marketing announced today the February 2012 launch of a statewide housing market reporting partnership using combined data from Multiple Listing Services from throughout New York State.

10K will gather and organize housing sales data from the state’s array of 31 MLSs and provide unique, attractive and localized market reports to 33 participating local associations within NYSAR, making each group the definitive voice of real estate in their respective local markets.

A statewide housing trends report will also be created by 10K for NYSAR that will provide an accurate, first-of-its-kind picture of statewide market trends in New York. In addition, there will be statewide quarterly market reports, a detailed annual report, and informative and entertaining monthly market videos.

“Working with 10K, we are able to meet our goal of providing easily understood housing market statistic reports to our local boards and members, which will position them to explain their local markets to the media, clients and customers,” said NYSAR CEO, Duncan MacKenzie. “Based on a combination of proven success with turning complex data into understandable market intelligence and glowing reviews by our local associations already working with them, 10K Research became our clear choice for this monumental undertaking.”

The NYSAR initiative is the ninth statewide market reporting partnership for 10K Research.

“We are certain that 10K can help the state and local real estate associations of New York State achieve the status of go-to information resource for the many distinctive real estate markets in New York,” said Mark Allen, CEO of 10K Research. “This is going to be a satisfying accomplishment not only for 10K and NYSAR, but for the REALTORS® of New York and the consumers they serve.”

Mark Allen will be at Real Estate Connect in New York City, January 11–13 to talk about this and other 10K ventures.

A full list of where 10K Research and Marketing provides reports for the real estate industry can be found here, including a list of the 34 local associations in New York. Sample reports of what NYSAR will receive are located here.

The New York State Association of REALTORS®, founded in 1905, is a not-for-profit trade organization representing more than 50,000 of New York State’s real estate professionals. The association provides legislative and legal representation, educational programs, publications and a code of professional standards. http://www.nysar.com

10K Research and Marketing, a division of the Minneapolis Area Association of REALTORS®, is a growing research firm that serves Realtor® associations, MLS organizations, brokers and other real estate companies. Wherever there is demand for localized and elegant housing market reports, 10K is ready to roll. All real estate is local. Let’s explore your market together. http://www.10kresearch.com

G. Sax | January 4, 2012 | 1 comment | Category: News Release, Statewide Stats |

Red Underscore Allen

Mark Allen in SunglassesWho are the 100 most influential in real estate? According to Inman News, our very own @Red_Allen is one of them! Well, his Twitter persona may be “Red,” but we call him Mark. We also call him a lot of other things not fit for print, but that’s neither here nor there.

Kidding. Kidding. We think highly of our CEO. “The Big Cheese in the Corner Office” is fair and honest and smooths the way for cool and useful work to be done in an industry that is often accused of being slow, unyielding and technologically tone deaf.

We are thrilled by his being on the list. And he is both honored and humbled by it, always following up any praise with a quick reminder that he is simply a representative for the volunteer leaders and staff that make up the Minneapolis Area Association of REALTORS® and 10K Research and Marketing.

 

G. Sax | December 22, 2011 | No comments | Category: Conversation |

Relationships

Booster Seat

It’s been an exciting few years of growth at 10K Research. We have a lot of cool people saying cool things about us, and we often get invited to talk about what we do at events around the country.

But even better, we have made a lot of clients happy. In fact, we tend not to call the people we work with “clients.” We prefer the term “partners.”

On the home front, we think of ourselves not as customer service representatives but rather as “boosters” to the organizations that we serve.

We also hope that the happy byproduct of a successful business relationship is some form of friendship, even after business partnerships reach their sunset.

Real estate is a surprisingly small industry where competitors are friends and competition makes us all stronger.

10K is thrilled to serve as booster to the following organizations.

You should get on this list. You won’t regret it.

G. Sax | December 14, 2011 | No comments | Category: Conversation, People, Residential Real Estate |

Infosparks Newspaper Story

10K Team 2011

You know you’re raising eyebrows when you get coverage in the local newspaper months before launching the product noted in the story. Either that or it was a slow news day.

Hey, we’ll take what we can get.

David Arbit and G. Sax were treated to some delicious food at True Thai in Seward as a means to get the lowdown on Infosparks (tricky reporter), Jeff got quoted over the phone and then we all posed for pretty pictures in the Minneapolis Area Association of REALTORS® conference room. Voila, story! Long-time Twin Cities real estate beat writer, Jim Buchta, put together the piece entitled “Putting real estate data in useful packages.”

It was another nice article about our company, our team and the products we care about making.

We believe in an organized housing market, accurate data and helping real estate professionals prepare consumers with the best information available to help transactions get done and communities to grow with confidence and optimism.

Too lofty a goal? We don’t think so, and our daily efforts (yes, we monitor the fort on weekends, too) should prove this to be true to any who work with us.

Even this propaganda blog post is made with love and appreciation for you, gentle reader.

 

G. Sax | November 5, 2011 | No comments | Category: Conversation |

Eight Partners Added

Charlotte Regional Realtor® Association10K Research and Marketing is pleased to announce that the Charleston Trident Association of REALTORS®, Charlotte Regional REALTOR® Association and South Tahoe Association of REALTORS® will all soon be launching their own unique renditions of “The Thing,” an online, market analytics tool powered by 10K.

“We are so excited to offer this phenomenal product from 10K Research to our MLS users,” said the 2011 President of Charleston-Trident MLS, Inc., Angie Gainey Bailey. “The interactivity and hands-on aspect will change how they do their market research. It allows them to share up-to-date, accurate information with their clients and deepen their knowledge of what’s happening in their local market, presented in a way that’s far more visually appealing and useful than looking at row after row of figures.”

Several other associations have recently signed on to receive 10K’s market reports including the Columbus Board of REALTORS®, Georgia Association of REALTORS®, Greater Chattanooga Association of REALTORS®, Massachusetts Association of REALTORS® and the REALTORS® Association of the Palm Beaches. The Charlotte Regional REALTOR® Association is also receiving these reports in addition to The Thing.

“We were contemplating trying to do something similar in-house which we knew would be extremely labor-intensive,” said Anne Marie Howard, Esq., Chief Executive Officer, Charlotte Regional REALTOR® Association and Carolina Multiple Listing Services, Inc. “I have worked with numerous vendors in my 10 years in this position. I have never worked with a nicer, more accommodating group of folks. The contract negotiation process was the most pleasant in which I have participated in my career as an MLS CEO. I imagine we will be in a working relationship with 10K for many years to come.”

With the addition of these new partnerships, 10K is now managing six statewide data initiatives (Georgia, Indiana, Massachusetts, Minnesota, South Carolina and Utah), one provincewide initiative in Canada (Saskatchewan) and dozens of other market reports for associations and MLSs nationwide.

“REALTORS®, their clients and the media in Massachusetts look to us to provide the most comprehensive and accurate housing data possible to provide insight into our market,” said Massachusetts Association of REALTORS® CEO Robert N. Authier. “Working with 10K Research will not only enable us to continue to provide the high quality data we are known for, but to do it in a format that is faster and easier to use and understand.”

10K also added an annual report to the mix in 2011, creating a year-end market view for the likes of the Birmingham Association of REALTORS®, Honolulu Board of REALTORS® and Houston Association of REALTORS®. View Sample

Finally, 10K is honored to have been recognized in the 2011 Swanepoel Trends Report for the company’s innovative use of MLS data to provide market trend products.

Mark Allen, CEO of 10K, will be speaking at Clareity’s Annual MLS Executive Workshop in Scottsdale, Arizona on March 3. Mark Allen, Breanna Vanstrom and Greg Sax will be at the 2011 AE Institute in Dallas from March 18 to 22. If you would like to learn more about the 10K product line from them in person, please call or write one of them to arrange a meeting.

G. Sax | February 24, 2011 | No comments | Category: News Release |

J Crew Called

10K Team 2010

We were lucky enough to get some press from the local newspaper. They took a pretty picture of us and talked about how we were taking the world of real estate by storm.

It was a good article that garnered us some attention, but we were most moved by the comments below the article. Star Tribune comments, like comments in many news sources that allow them, are among the worst bits of writing on the Internet, full of vitriol, politically-motivated outcry and occasional racism. But we wore this comment as a badge of honor:

“J Crew called. They want they’re (sic) clothes back. If these guys can provide insight as well as they strike a pose, they’ll be gonzo before any agent paying for MLS finishes this article.”

– jablumpkin, comment on startribune.com article “Making sense of numbers” by Kara McGuire, 2/8/2010

G. Sax | February 8, 2010 | No comments | Category: Conversation |

New Company

In an attempt to backfill our blog with the 10K storyline, here’s an oldie but goodie.

Houston Association of REALTORS®What do the Houston Association of REALTORS®; MRIS, Inc. in Washington, DC; Metrolist MLS in Denver, CO; and a dozen other real estate organizations across the country have in common? They all partner with a young and growing research firm called 10K Research & Marketing to produce unique market reports for their REALTORS®.

10K takes raw Multiple Listing Service data and packages it into market trend reports that are far beyond what most real estate companies, REALTOR® associations and MLS providers produce on their own. Reports are branded with the logo and color schemes of the partner organization. All the customer has to do is get the reports out to the people who need them.

What sets 10K reports apart are their highly localized nature, their elegant and intuitive visuals, and the important details found in foreclosures, price ranges, property types and more. For as low as $299 a month, it’s a small price to pay.

“Those of us that manage local markets are so used to complexity that the simplest solution is sometimes the hardest to see yet often the most valuable,” said David Charron, CEO of MRIS, Inc., the world’s largest MLS. “10K Research has taken a mountain of data and painlessly made some real sense of it for our 50,000 customers.”

[Editorial Note: MRIS loved what we were doing so much, they left us to form their own research outfit called RBI, or Real Estate Business Intelligence. We wish them well in their journey toward elegant data solutions.]

10K officially launched their website (www.10kresearch.com) and national service roll-out on June 2, 2009 after fast but informal growth driven by word of mouth and referrals. The venture has grown from a small division of the Minneapolis Area Association of REALTORS® (MAAR) into a national research service company.

“Real estate is local and every area is unique. There is a huge need for better analysis of local housing conditions down to a neighborhood level, especially in a challenging market,” said Mark Allen, CEO of 10K as well as MAAR.

“Reporting the local numbers alone isn’t enough, not even close,” said Jeff Allen, Director of Research Services for 10K. “You need to provide context and make trends easier to understand or you’ll lose people quickly.”

10K also packages market reports into short videos that can be distributed out to agents and consumers as part of their “The Skinny” series. The videos are fast, informative and often downright entertaining—no dry talking heads in need of lip balm. View a sample.

You can see 10K in person this summer when Mark Allen participates in a panel at August’s Inman Connect in San Francisco, or at the July Regional Association Executives Seminar in New York.

G. Sax | June 2, 2009 | No comments | Category: History Lesson, News Release, Products, Videos |