Screenshot

The Thing has been designed to be understood in relatively few clicks, but this brief FAQ will go over some things that still might be causing confusion. Please email us at feedback@10research.com if something still doesn't make sense. We're always listening.

NEW: We have made a video tutorial for The Thing. CLICK HERE to view it. Note: best viewed at 1080p HD and in full screen. You can change the default 360p view in the lower right corner of the YouTube video window. If you'd rather read the details yourself, please continue...

Let's start with a screenshot. Click the image for a larger view.

Screenshot


About Browsers and Flash

Avoid using your Internet browser's "Back" button or arrow. It will take you out of The Thing. If you want to go back to the first "page" of The Thing, as in the screenshot above, click the Breakouts until they are all unselected and choose Median Sales Price from the buttons at the bottom.

The Thing is a Flash-based product and is not immediately compatible for iPhones and iPads without first downloading a browser that can view Flash files such as the Puffin web browser, a $0.99 app available in the iTunes App Store. We are working on further solutions to the Flash/Mac compatibility issue, but this handy, powerful and inexpensive little app is a godsend.


Area (left side of screen)

You can search your entire MLS area, counties, areas, cities, and ZIP codes. The default is "Entire MLS Area" but don't let that stop your exploration!


Breakouts (left side of screen)

You can currently select up to two breakouts from the choices of Price Ranges, Bedroom Counts, Property Types and Sales Type.


Print, Share, Email (bottom left)

Print, Share, Email

Choose a button from the three given. You will be prompted to click things (a chart or multiple charts). When you click a chart, it will look like you've put a translucent sheet over it. This means you've selected it. Yay! Now go ahead and click as many charts as you want that are shown on the screen. They'll all print, share and email nicely.

If you decide that you don't want a chart after all, click it again, the sheet will be be removed, meaning you've unselected it. After you have the charts that you want to do stuff to, click a button on the lower left to make it print, PDF, share or email, depending on what option you chose.

Print and Email: You can print direct to your printer or to a PDF document. You can email to anyone.

Share: We use a third-party application for sharing charts over the Internet, This means that you may need to make sure that your browser permissions are set to allow pop-ups and that you familiarize yourself with anti-spam CAPTCHAs. If you can't get past that pesky CAPTCHA, you can also copy and paste the URL from the chart you generated into an email or print the chart as a PDF and send it as an attachment. We have tried to cover a variety of communication styles, because these charts should be shared!

After choosing your charts and selecting "Share," you'll see this set of icons at the top:

Share

From left to right, this is what each icon means:

Email: Yeah, we already have an email button, but email is also a form of sharing.

Facebook: You can share via your personal page or your business page (preferable per Facebook's rules). Thankfully, Facebook continues to make this easier with each update. If you want to set yourself up for business page sharing ahead of time, log in on Facebook first, click the drop-down arrow next to "Home" in the upper right, then choose the appropriate "Use Facebook as:" option listed.

Twitter: Not as popular as Facebook, but all the cool kids dig it. 23 skidoo!

LinkedIn: Sharing professionally over a social network with a fat IPO.

WordPress: The rising blog behemoth and exceptional content management system. Note that the pop-up window that appears after you enter your WordPress blog address is basically a QuickPress Post. It will include a link to the item you want to share but not an image. To get around this, right-click on the chart from the Share screen before you press the Wordpress "W" and choose "Save image as..." to somewhere on your computer. You can then edit and insert the saved image into your blog. The chart header will not be included, but you can type it back into your blog post along with other commentary or images. You must cite the source if you go this route, because the source will not automatically be included in the saved image. We suggest: "All data from the South Tahoe Association of REALTORS® MLS. Powered by 10K Research and Marketing."

Switzerland: No, it's not a direct share to your Swiss friends. It's just a plus sign that opens up your sharing whims to the likes of Delicious, StumbleUpon or even something called Haber.gen.tr.


12 Months vs. Monthly (upper right corner of screen)

12 Months vs. Monthly

Colored means selected, white/gray means unselected.

12 Months: The default value is a view of the market for a rolling 12 months. That is to say from any given month, go back 12 months and total it up. The historical line graph will generally appear smoothed out.

Monthly: You can also select a month-over-month view of the market. The historical line graph will generally appear more choppy.


Enlarge a Chart (upper right corner of each individual chart)

Enlarge a Chart

It's an innocuous little symbol but also quite powerful. Click one and see what happens. Down with eye strain! Up with visual simplicity!


Mouseover Values (lower historical line charts)

Let's look at a historical line chart from The Thing. For this exercise, we have selected the Median Sales Price metric at the bottom and the Property Types breakout on the left.

Mouseover

Now let's blow that sucker up so we can see something cool. When you put your mouse pointer on a line, it shows you the value for the point on the line at which you're mousing over.

Mouseover Enlarged


Price Ranges with Median Sales Price (lower historical line charts)

Enlarge a Chart

You may have noticed that the lines go flat when you mix Price Ranges with Median Sales Price in a 12-month view. That's because this combination creates median values for defined price ranges which will remain relatively static.


The Meaning Behind the Metrics (at the bottom)

Metrics

Median Sales Price: Median price point for all closed sales, not accounting for seller concessions, in a given month.

Percent of List Price: Percentage found when dividing a property’s sales price by its last list price, then taking the average for all properties sold in a given month, not accounting for seller concessions.

Percent of Original Price: Percentage found when dividing a property's sales price by its original list price, then taking the average for all properties sold in a given month, not accounting for seller concessions.

Days on Market: Average number of days between when a property is listed and when an offer is accepted in a given month.

Months Supply: The inventory of homes for sale at the end of a given month, divided by the average monthly pending sales from the last 12 months.

Homes for Sale: The number of properties available for sale in active status at the end of a given month.

New Listings: A count of the properties that have been newly listed on the market in a given month.

Closed Sales: A count of the actual sales that have closed in a given month.